About Me
Design Director, creative problem solver.

I help companies and public sector organisations transform products and services by design.

Through insight, collaboration and user-centered design, I find balance between complex business requirements and user needs, across multiple channels. Working closely with clients, project stakeholders and mixed discipline teams, I scope projects and opportunities to define approach strategies that add value, win business and grow existing accounts.

Benefiting from over 15 years of design experience, I have developed a variety of skills to a high standard including full service advertising and marketing, design development of responsive web applications and digital products and services. In my current role as Design Director, I take accountability for a team of visual and interaction designers, working with them to scope and define project approach, inform creative direction, review and iterate, develop rapid high-fidelity prototypes, UI pattern libraries, video and animations, as well as the development of engaging brands and campaigns.

Web Design
Ideation & Workshops
Marketing Communications
Digital Strategy
Creative Direction


Creative Director - Orange Bus.

Head of New Media - Allmedia Ltd.

Designer - Armadillo Creative.

Let's make something great!

If you’d like to talk to me about a new project or want a bit more detail on my capabilities, we should grab a coffee!

Let's talk